Internet Economics: Models, Mechanisms and Management

The internet represents a rapidly evolving set of technologies which is central to the development of a modern economy. Internet Economics: Models, Mechanisms and Management integrates knowledge about internet service design with economic modelling principles (pricing, cost and service models). Chapters highlight specific applications of the internet such as service provisioning, cloud computing, commerce, business security, network externalities, social media and more recent developments such as the Internet of Things (IoT), the industrial internet, data analytics and the use of big data to bring value to commercial ventures. Therefore, readers will have a conceptual and practical framework for understanding the economics of internet infrastructure and service delivery. This text is essential reading for students and professionals involved in business programs and courses that focus on the commercial aspects of internet services and industries that rely on internet-based technologies.

Table of Contents

Chapter 1. The Evolving Internet: Technology, Regulation and Pricing
Chapter 2. Network Economies for the Internet –Conceptual Models
Chapter 3. Network Economies for the Internet: Further Developments
Chapter 4. Internet Economics of Distributed Systems
Chapter 5. Generalized Quality of Service on Queueing Networks for the Internet
Chapter 6. Network Platforms
Chapter 7. The Internet of Things and the Industrial Internet
Chapter 8. The Internet, Data Analytics and Big Data
Chapter 9. Internet, Innovation and Macroeconomics