Interviewing Users

Interviewing is a foundational user research tool that people assume they already possess. Everyone can ask questions, right? Unfortunately, that’s not the case. Interviewing Users provides invaluable interviewing techniques and tools that enable you to conduct informative interviews with anyone. You’ll move from simply gathering data to uncovering powerful insights about people.

Interviewing Users will explain how to succeed with interviewing, including:

• Embracing how other people see the world
• Building rapport to create engaging and exciting interactions
• Listening in order to build rapport.

With this book, Steve Portigal uses stories and examples from his 15 years of experience to show how interviewing can be incorporated into the design process, helping you learn the best and right information to inform and inspire your design.

Table of Contents

Chapter 1. The Importance of Interviewing in Design
Chapter 2. A Framework for Interviewing
Chapter 3. Getting Ready to Conduct Your Interviews
Chapter 4. More Than Just Asking Questions
Chapter 5. Key Stages of the Interview
Chapter 6. How to Ask Questions
Chapter 7. Documenting the Interview
Chapter 8. Optimizing the Interview
Chapter 9. Making an Impact with Your Research