Introduction to Business

ABOUT THIS BOOK: This is the most affordable printed OpenStax book available. As an OpenStax Partner we print all OpenStax textbooks with a unique soft cover and B&W interior pages. The textbook content is exactly the same as the OpenStax book (Digital ISBN-13: 978-1-947172-55-5 and Hardcover Print ISBN-13: 978-1-947172-54-8). This textbook is available for free download at the OpenStax website, but as many students prefer the convenience of a printed book, we offer this book in partnership with OpenStax to provide an affordable printed option for college students.

BOOK SUMMARY: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond.

PLEASE NOTE: COVER MAY VARY. The book cover artwork you receive may be either of those shown on this listing, but note, the textbook pages/contents are EXACTLY the same as each other, and EXACTLY the same as the hardcover version (except as noted, hardcover version is printed full color; this low cost paperback version features all pages B&W).