Job Searching with Social Media For Dummies

Harness social media to land your dream job

For anyone looking for a first job, exploring a career change, or just setting up for future success, social media sites are proven platforms for facilitating connections, demonstrating passions and interests, and ultimately landing the job. Job Searching with Social Media For Dummiesenables you to harness the power of the Internet to research and identify job opportunities, and then create a strategy for securing a position.

Job Searching with Social Media For Dummiesfeatures in-depth coverage of topics such as: creating effective online profiles and resumes to sell your strengths; maintaining your online reputation (and ensuring that employers who Google you like what they find) and understanding electronic etiquette; using the power of personal branding and building your brand online; avoiding common pitfalls, such as jumping into filling out a social media profile without a strategy; getting to know Twitter, the only real-time job board with literally thousands of jobs posted daily; using social media sites to uncover opportunities in the “hidden job market” ahead of the competition; and much more.

• Shows you how to easily harness social media sites
• Advice on how to brand yourself online
• Covers all of the latest and most popular social media sites: Google, Twitter, Facebook, LinkedIn, and more

If you’re a recent graduate, changing careers, or have been away from the job-search scene for a while, turn to the trusted guidance and expert insight of Job Searching with Social Media For Dummies.

Table of Contents

Part I: Preparing for Your Job Search
Chapter 1: The Lowdown on Social Media for Job Hunters
Chapter 2: Setting Yourself Up for a Successful Job Search
Chapter 3: Reviewing the Basics of Online Networking

Part II: Marketing Yourself with a Personal Brand
Chapter 4: Personal Branding 101
Chapter 5: Crafting Keywords, Value Statements, and More
Chapter 6: Communicating Your Expertise Online by Blogging
Chapter 7: I’ve Been Googled! Managing Your Online Reputation

Part III: Crafting Web Résumés with LinkedIn, Video, and More
Chapter 8: Updating Your Résumé for an Online Audience
Chapter 9: Using LinkedIn to Put Your Best Profile Forward
Chapter 10: Producing a Compelling Video Résumé
Chapter 11: Taking Advantage of Other Online Résumé Options

Part IV: Using Twitter, Facebook, and Other Sites to Find a Position
Chapter 12: Uncovering the Hidden Job Market with Twitter
Chapter 13: Using Facebook as a Job Hunter
Chapter 14: Getting Familiar with Lesser-Known Sites for Job Hunters

Part V: Executing Your Proactive Social Media Job Hunt Strategies
Chapter 15: Tracking Down Opportunities, Companies, and People to Target
Chapter 16: It’s About What I Can Do for You: Discovering a Company’s Needs
Chapter 17: Embracing the Informational Interview for an Insider Advantage
Chapter 18: Engaging with Hiring Managers through Social Media

Part VI: The Part of Tens
Chapter 19: Ten Ways the Job Search Has Evolved in the 21st Century
Chapter 20: (Almost) Ten Ways to Stay Up-to-Date with Social Media Changes
Chapter 21: Ten Common Mistakes People Make When Using Social Media Sites