Lead Markets in Age-Based Innovations

Lead Markets in Age-Based Innovations: Demographic Change and Internationally Successful Innovations

Nils Levsen focuses on the international diffusion of product and service innovations for elderly users. In particular, the existence and location of lead markets is being investigated. Lead markets are characterized by their early adoption of innovations and their influence on design choice in a subsequent international diffusion process. Finally, two boundary conditions to the applicability of lead market theory are being identified and described.

Table of Contents

Chapter 1 Introduction
Chapter 2 Phenomenological Background
Chapter 3 Case Studies: Early Adoption Patterns And Lead Markets
Chapter 4 Integrated Analysis Of Lead Market Candidates Based On Extant Theory
Chapter 5 Market Participant Study
Chapter 6 Intermediate Results
Chapter 7 Expert Interview Series
Chapter 8 Discussion Of Results, Implications, And Limitations
Chapter 9 Bibliography
Chapter 10 Appendix