Leading Edge Marketing Research: 21st-Century Tools and Practices Front Cover

Leading Edge Marketing Research: 21st-Century Tools and Practices

  • Length: 504 pages
  • Edition: 1
  • Publisher:
  • Publication Date: 2011-11-09
  • ISBN-10: 1412991315
  • ISBN-13: 9781412991315
  • Sales Rank: #2023858 (See Top 100 Books)
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Description

This book explores new and leading edge marketing research approaches as successfully practiced by visionaries of academia and the research industry. Ideal as either a supplementary text for students or as a guidebook for practitioners, this book showc

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