Leading Edge Marketing Research: 21st-Century Tools and Practices
- Length: 504 pages
- Edition: 1
- Language: English
- Publisher: SAGE Publications
- Publication Date: 2011-11-09
- ISBN-10: 1412991315
- ISBN-13: 9781412991315
- Sales Rank: #2023858 (See Top 100 Books)
Description
This book explores new and leading edge marketing research approaches as successfully practiced by visionaries of academia and the research industry. Ideal as either a supplementary text for students or as a guidebook for practitioners, this book showc
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