Learning Google AdWords and Google Analytics

Learning Google AdWords and Google Analytics is going to launch and advance thousands of successful careers in digital advertising and digital analytics around the world. Learn from an expert who designs and presents hundreds of courses, including courses for Google.

Internationally recognised educator, digital course designer, consultant and conference speaker, Benjamin Mangold, shares his passion, experience and knowledge of real life campaigns and customers. Learn from an expert who cares and knows how to share.

Table of Contents

Part I: Google AdWords
Chapter 1: Online Advertising Opportunity
Chapter 2: Benefits of Google AdWords
Chapter 3: Account Structure
Chapter 4: Developing a Google AdWords Campaign
Chapter 5: Model for Successful Online Advertising
Chapter 6: Display Campaigns
Chapter 7: Campaign Settings
Chapter 8: Advanced Settings
Chapter 9: Campaign Setup Options
Chapter 10: Video and Shopping Campaigns
Chapter 11: Google AdWords Reporting
Chapter 12: Optimization Techniques

Part II: Google Analytics
Chapter 13: How Google Analytics Works
Chapter 14: Interface Features
Chapter 15: Reports
Chapter 16: Audience
Chapter 17: Acquisition
Chapter 18: Campaign Tracking
Chapter 19: Behavior
Chapter 20: Conversions
Chapter 21: Multi-Channel Funnels
Chapter 22: Advanced Interface Features
Chapter 23: Goals
Chapter 24: Configuration Options
Chapter 25: Using Reports
Chapter 26: Model for Successful Analysis
Chapter 27: Advanced Options
Chapter 28: Tracking
Chapter 29: Introduction to Google Tag Manager