Likeable Social Media, Revised and Expanded, 2nd Edition

Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and More

The NEW YORK TIMES and USA TODAY bestseller—updated with today’s hottest sites!

A friend’s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, Vine, Instagram, and beyond, that recommendation can travel farther and faster than ever before. Packed with brand-new case studies from today’s emerging social sites, this updated edition of Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.

Read what the experts are saying about Likeable Social Media:

“Dave Kerpen’s insights and clear how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant.”
—JIM McANN, founder of 1-800-FLOWERS.COM and Celebrations.com

“Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world.”
—SETH GODIN, author of Poke the Box

“Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications.”
—SCOTT MONTY, Global Digital Communications, Ford Motor Company

“Dave gives you what you need: practical, specifi c how-to advice to get people talking about you.”
—ANDY SERNOVITZ, author of Word of Mouth Marketing: How Smart Companies Get People Talking

Table of Contents

Chapter 1 Listen First, and Never Stop Listening
Chapter 2 Way Beyond “Women 25 to 54”: Define Your Target Audience Better Than Ever
Chapter 3 Think—and Act—Like Your Consumer
Chapter 4 Invite Your Customers to Be Your First Fans
Chapter 5 Engage: Create True Dialogue with, and Between, Your Customers
Chapter 6 Respond Quickly to All Bad Comments
Chapter 7 Respond to the Good Comments Too
Chapter 8 Be Authentic
Chapter 9 Be Honest and Transparent
Chapter 10 Should You Ask a Lot of Questions?
Chapter 11 Provide Value (Yes, for Free!)
Chapter 12 Share Stories (They’re Your Social Currency!)
Chapter 13 Inspire Your Customers to Share Stories
Chapter 14 Integrate Social Media into the Entire Customer Experience
Chapter 15 Use Social Network Ads for Greater Impact
Chapter 16 Admit When You Screw Up, and Then Leverage Your Mistakes
Chapter 17 Consistently Deliver Excitement, Surprise, and Delight
Chapter 18 Don’t Sell! Just Make It Easy and Compelling for Customers to Buy
Appendix: A Refresher Guide to the Social Networks That Matter Most