LinkedIn For Dummies, 4th Edition

Build your network, find a job, and been seen as a thought leader

LinkedIn is your number-one personal branding tool, and this friendly guide shows you how to harness it to build connections and relationships—and stand out in the world’s largest professional network. LinkedIn For Dummies walks you step by step through creating an eye-catching profile and demonstrates how to successfully expand your reach by connecting with colleagues, customers, and like-minded individuals from around the globe. Plus, you’ll discover how to become a thought leader by publishing your cutting-edge research on LinkedIn’s native publishing network, Pulse, and interact with your connections through updates.

Connections have never been more vital to a successful career, and this new edition of LinkedIn For Dummies is here to make sure you don’t miss out on your next big opportunity! From keeping track of your LinkedIn activities and writing and requesting recommendations to finding a job and using LinkedIn to cultivate sales leads, this friendly guide is the missing piece you’ve been waiting for to take your career from good to great—all with the click of a few buttons.

• Create a LinkedIn profile that showcases your skills and attracts contacts
• Find and connect with colleagues and industry leaders
• Understand LinkedIn etiquette and best practices
• Use LinkedIn to find a job, develop sales leads, and market your services

Don’t be left out—link up with this fully updated introduction to the Internet’s hottest professional networking tool.

Table of Contents

Part 1 LinkedIn Basics
Chapter 1 Looking into LinkedIn
Chapter 2 Sign Up and Create Your Profile
Chapter 3 Completing Your Profile

Part 2 Finding Others and Getting Connected
Chapter 4 Searching LinkedIn
Chapter 5 Managing Introductions and InMail
Chapter 6 Growing Your Network
Chapter 7 Connecting with and Endorsing Your Network

Part 3 Growing and Managing Your Network
Chapter 8 Staying in the Know with LinkedIn Pulse
Chapter 9 Exploring the Power of Recommendations
Chapter 10 Monitoring Your LinkedIn Activities Through Your Home Page
Chapter 11 Using LinkedIn with Your Internet Activity
Chapter 12 Accessing LinkedIn with Your Mobile Devices

Part 4 Finding Employees, Jobs, and Companies
Chapter 13 Finding Employees
Chapter 14 Finding a Job
Chapter 15 Following Companies on LinkedIn

Part 5 Using LinkedIn for Everyday Business
Chapter 16 Getting Connected with LinkedIn Groups
Chapter 17 Using Sales and Marketing Techniques for Yourself and Your Business
Chapter 18 Using LinkedIn Ads
Chapter 19 Miscellaneous Creative Uses of LinkedIn

Part 6 The Part of Tens
Chapter 20 Ten LinkedIn Do’s and Don’ts
Chapter 21 Ten LinkedIn Resources