Managerial Economics & Business Strategy, 8th Edition

Baye and Prince’s bestselling Managerial Economics and Business Strategy provides a complete solution designed to help students use tools from intermediate microeconomics, game theory, and industrial organization to make sound managerial decisions. Now fully integrated within McGraw-Hill’s Connect platform, the 8th edition provides instructors with new ways to assess student performance in the managerial economics course. Students benefit from LearnSmart’s adaptive learning modules, designed reinforce core concepts in each chapter. A range of print and digital formats combined with frontier research, inclusion of modern topics, and balanced coverage of traditional and modern microeconomics produce a new offering that is easier to teach from and more dynamic and engaging for students.

Connect is the only integrated learning system that empowers students by continuously adapting to deliver precisely what they need, when they need it, and how they need it, so that your class time is more engaging and effective.

Table of Contents

CHAPTER 1 The Fundamentals of Managerial Economics
CHAPTER 2 Market Forces: Demand and Supply
CHAPTER 3 Quantitative Demand Analysis
CHAPTER 4 The Theory of Individual Behavior
CHAPTER 5 The Production Process and Costs
CHAPTER 6 The Organization of the Firm
CHAPTER 7 The Nature of Industry
CHAPTER 8 Managing in Competitive, Monopolistic, and Monopolistically Competitive Markets
CHAPTER 9 Basic Oligopoly Models
CHAPTER 10 Game Theory: Inside Oligopoly
CHAPTER 11 Pricing Strategies for Firms with Market Power
CHAPTER 12 The Economics of Information
CHAPTER 13 Advanced Topics in Business Strategy
CHAPTER 14 A Manager’s Guide to Government in the Marketplace