Market-Based Management, 6th Edition
- Length: 576 pages
- Edition: 6
- Language: English
- Publisher: Pearson
- Publication Date: 2012-01-19
- ISBN-10: 0130387754
- ISBN-13: 9780130387752
- Sales Rank: #383381 (See Top 100 Books)
Description
Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business.
This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.
Free ChaptersTry Audible and Get Two Free Audiobooks »
To access the link, solve the captcha.
Recommended BooksMore Similar Books »
Subscribe