Market Data Analysis Using JMP

With the powerful interactive and visual functionality of JMP, you can dynamically analyze market data to transform it into actionable and useful information with clear, concise, and insightful reports and displays. Market Data Analysis Using JMP is a unique example-driven book because it has a specific application focus: market data analysis. A working knowledge of JMP will help you turn your market data into vital knowledge that will help you succeed in a highly competitive, fast-moving, and dynamic business world.

This book can be used as a stand-alone resource for working professionals, or as a supplement to a business school course in market data research. Anyone who works with market data will benefit from reading and studying this book, then using JMP to apply the dynamic analytical concepts to their market data.

After reading this book, you will be able to quickly and effortlessly use JMP to:

• prepare market data for analysis
• use and interpret sophisticated statistical methods
• build choice models
• estimate regression models to turn data into useful and actionable information

Market Data Analysis Using JMP will teach you how to use dynamic graphics to illustrate your market data analysis and explore the vast possibilities that your data can offer!

Table of Contents

Chapter 1. The State of Market Research
Chapter 2. Using JMP for Market Research
Chapter 3. A Very Short Introduction to JMP
Chapter 4. Preparing For Data Analysis
Chapter 5. Survey Data Analysis: The Fundamentals
Chapter 6. Extending Survey Data Analysis: Choice Studies
Chapter 7. Extending Survey Data Analysis: Market Segmentation
Chapter 8. Modeling Sales Data