Marketing, 4th Edition Front Cover

Marketing, 4th Edition

  • Length: 589 pages
  • Edition: 1
  • Publisher:
  • Publication Date: 2017
  • ISBN-10: 0730363244
  • ISBN-13: 9780730363248
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Marketing, 4th Edition was designed with the first-year marketing student in mind and covers key marketing concepts in a style that is easy to follow and understand. This new edition uses a number of regional case studies to illustrate the relevance and importance of marketing topics covered in class. New to this edition is a whole new chapter on Data and Analytics.

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