Marketing Communications: Integrating Offline and Online with Social Media Front Cover

Marketing Communications: Integrating Offline and Online with Social Media

  • Length: 512 pages
  • Edition: 5
  • Publisher:
  • Publication Date: 2011-06-28
  • ISBN-10: 0749461934
  • ISBN-13: 9780749461935
  • Sales Rank: #2448825 (See Top 100 Books)
Description

Marketing Communications has been listed as a “classic” by the Marketing Society. Paul Smith’s and Ze Zook’s understanding of marketing communications is widely acclaimed and has proved popular with students and practitioners alike.¬†Marketing Communications explores:

-social media and websites
-advertising
-PR
-sponsorship
-direct selling

The fifth edition has been significantly updated to include the many new forms of communication now available for marketing professionals. Heralding the emergence of social media as a “marketing revolution,” the book presents the many varied forms of communication this offers and the opportunities for marketing that more effectively engages with its end-user.

With numerous examples and case studies as well as online support material for instructors and students, this textbook will guide the user through the changing face of marketing communications.

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