Marketing Excellence 2

Marketing Excellence 2 features 34 award-winning case studies from some of the world’s leading brands, including Sky+, BT Business, Audi, Magners, O2, Waitrose, McDonald’s, Aviva, Marks & Spencer, Shell, UPS, Virgin Atlantic and many more. Covering marketing applications from Customer Insight, Marketing Communications and Launching Brands to Global Branding, Social Marketing and Marketing for Sustainable Consumption – this books covers it all.

Representing the best of the best, each case study details different marketing techniques in action, but all are consistent in one thing: all showcase great strategic thinking, great creativity and perfect execution.

To help draw out the lessons from the 34 studies, each of the 11 chapters of the book is introduced by a leading marketing practitioner, whose comments not only highlight key points of learning for each of the studies, but also show that they have found reading these cases an extremely rewarding exercise. We are sure that you will too.

Most Helpful Customer Reviews

Marketing Excellence 2 is a wonderful digest of 34 case studies from the best companies and brands in the business. Throughout I found plenty of ideas and inspiration across the spectrum of marketing practice. I particularly liked the comments from leading marketers prefacing each chapter. I would recommend it highly. Great Stuff!

For any level of marketer, a great book absolutely full of inspiring brands utilising equally inspiring ideas to stand out from the crowd and really connect with their customers. Lots of ideas, easily digested and across a diverse range of marketing subject matter (11 different chapters, ranging from brand launch and brand revitalisation; to great examples of how a marketing department should/could be organised to have best effect within an organisation; and of course current biggies such as sustainability and social marketing). A great read and would thoroughly recommend.