Marketing For Dummies, 4th Edition

Master the latest marketing tools and trends

Marketing strategies are evolving faster than ever before, and mastering the latest and greatest strategies are essential to getting results. This updated edition of the classic marketing bestseller includes new and revised material, with full coverage of the latest marketing trends and how to effectively apply them to your business. Whether it’s boosting your baseline marketing skills, figuring out social media, developing a comprehensive Internet marketing strategy, or getting expert tips on effective local marketing techniques, Marketing for Dummies, 4th Edition has everything you need in one easy-to-use and accessible guide.

Effective marketing is about knowing your customers and giving them what they want, when they want it. The latest marketing research tells us that every customer interaction is an opportunity to grow your business and your bottom line, which is why you need a results-oriented marketing plan. With this updated, practical, and savvy guide to marketing strategies that work, you can apply the skills you already have more efficiently than ever before Marketing For Dummies, 4th Edition gives you the structure and practical advice you need to get the most out of every marketing initiative and, ultimately, grow your business.

• Maximize the lifetime value of your customers
• Connect web marketing strategies to real world traffic and sales
• Implement local sourcing to boost local and regional marketing initiatives
• Focus your online marketing strategy to target only qualified buyers

Before you waste any more time with ineffective and potentially costly marketing missteps, let Marketing For Dummies, 4th Edition establish viable marketing strategies that will help your business succeed.

Table of Contents

Part I: Getting Started with Marketing
Chapter 1: Optimizing Your Marketing Program
Chapter 2: Strengthening Your Marketing Strategy
Chapter 3: Writing a Marketing Plan

Part II: Leveraging Your Marketing Skills
Chapter 4: Researching Your Customers, Competitors, and Industry
Chapter 5: Engaging Your Marketing Imagination
Chapter 6: Pumping Up Your Marketing Communications

Part III: Advertising for Fun and Profit
Chapter 7: Perfecting Your Printed Materials
Chapter 8: Signing On to Outdoor Advertising
Chapter 9: Broadcasting Your Message

Part IV: Finding Powerful Alternatives to Advertising
Chapter 10: Maximizing Your Web Marketing
Chapter 11: Making a Positive Impression in Low-Cost Ways
Chapter 12: Leveraging Face-to-Face Marketing Opportunities
Chapter 13: Going Direct with Your Marketing

Part V: Selling Great Products to Anyone, Anytime, Anywhere
Chapter 14: Making Your Brand Stand Out
Chapter 15: Finding the Right Pricing Approach
Chapter 16: Distributing Your Product Where Your Customers Are
Chapter 17: Succeeding in Sales and Service

Part VI: The Part of Tens
Chapter 18: Ten Common Marketing Mistakes (And How to Avoid Them)
Chapter 19: Ten Tips for Boosting Web Sales