Marketing Research Essentials, 8th Edition
- Length: 480 pages
- Edition: 8
- Language: English
- Publisher: Wiley
- Publication Date: 2012-09-04
- ISBN-10: 1118249321
- ISBN-13: 9781118249321
- Sales Rank: #601594 (See Top 100 Books)
Description
Marketing Research Essentials gives students an industry perspective to the complexities and rapid developments of the marketing research world. Coauthored by a full-time marketing research professional, this book merges real-life, insider experiences from the industry, with quantitative methods, and market research applications for use in the classroom. It illustrates concepts with actual data, real-world case problems, as well as methods tried and tested in the real world.
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