Markets for Managers: A Managerial Economics Primer

Praise for Markets for Managers

“It could redefine how politicians and senior executives understand the reality of market processes.”—Steve Baker MP, Treasury Select Committee “Pitched at exactly the right level and covers exactly the right material to enable business executives to set themselves apart from the crowd by understanding how markets work.”—Philip Booth, Editorial and Programme Director, Institute of Economic Affairs “Full of excellent examples and a pleasure to read.”—Nicolai J. Foss, Professor of Strategy and Organization, Copenhagen Business School “An excellent overview of the key debates in economic theory and leaves the reader enlightened, rather than frustrated. Highly recommended.”—Allister Heath, Deputy Editor, The Telegraph “Students will appreciate the clear and compelling examples, effective technical exposition, and useful summaries. A very effective text!”—Peter G. Klein, University of Missouri “Evans successfully distils some of the wisdom of the wiser economists and debunks some of the more bizarre claims of other parts of the economics profession.”—Toby Baxendale, Entrepreneur “An engaging, clear, comprehensive course in economics.”—Sam Bowman, Research Director, Adam Smith Institute “I am confident this book will become a favourite read among our current students and alumni.”—Zoran Đorđević, Managing Partner, Cotrugli Business School “An enjoyable explanation of principles that are often misunderstood, denied, or buried in economic jargon.”—Bruno Prior, Managing Director, Forever Fuels Ltd “Handy at all times.”—Krunoslav Koprivnjak, Sales Representative, Oracle

Table of Contents

Chapter 1 Incentives Matter
Chapter 2 Cost and Choice
Chapter 3 Market Exchange
Chapter 4 Prices and Economic Calculation
Chapter 5 Competition and the Market Process
Chapter 6 Capital Theory and Recalculation
Chapter 7 Public Finance
Chapter 8 Monetary Theory
Chapter 9 Fiscal Policy
Chapter 10 International Economics
Chapter 11 Behavioural Economics
Chapter 12 Global Prosperity