MKTG, 10th Edition

Through ongoing research into students’ workflows and preferences, MKTG from 4LTR Press combines an easy-reference, paperback textbook with Chapter Review Cards, and an innovative online experience – all at an affordable price. New for this edition, students explore MKTG anywhere, anytime, and on most devices with MKTG Online! With the intuitive StudyBits™ functionality, students study more effectively and can visually monitor their own progress. Coupled with straightforward course management, assessment, and analytics for instructors, MKTG with MKTG Online engages students of all generations and learning styles, and integrates seamlessly into your Principles of Marketing course. MKTG features updated statistics and examples throughout the traditional text and includes a boosted collection of online assessment content within the Online experience. Each chapter has added a Drag and Drop, Fill-in-the-Blank Problem and Matching question.

Table of Contents

Ch 1: An Overview of Marketing
Ch 2: Strategic Planning for Competitive Advantage
Ch 3: Ethics and Social Responsibility
Ch 4: The Marketing Environment
Ch 5: Developing a Global Vision
Ch 6: Consumer Decision Making
Ch 7: Business Marketing
Ch 8: Segmenting and Targeting Markets
Ch 9: Marketing Research
Ch 10: Product Concepts
Ch 11: Developing and Managing Products
Ch 12: Services and Nonprofit Organization Marketing
Ch 13: Supply Chain Management and Marketing Channels
Ch 14: Retailing
Ch 15: Marketing Communications
Ch 16: Advertising, Public Relations, and Sales Promotion
Ch 17: Personal Selling and Sales Management
Ch 18: Social Media and Marketing
Ch 19: Pricing Concepts