Mobile for Good: A How-To Fundraising Guide for Nonprofits

An expert in nonprofit fundraising shows how to take full advantage of today’s fastest-growing digital platform
The author of Social Media for Social Good provides a practical, step-by-step guide to launching a new website and email newsletter that is compatible with mobile devices, as well as optimizing their efforts on Facebook, Twitter, Google+, LinkedIn, YouTube, and other sites for mobile devices.
Heather Mansfield is the principal blogger at Nonprofit Tech for good.

“Even if you can only invest 5 staff hours and a mobile and social media budget of $1,000 annually, your nonprofit must invest in mobile and social media.” — Heather Mansfield

Mobile devices are fast becoming the #1 means of digital communication. If you want a sustainable future for your nonprofit, you need to have a strong presence on prospective donors’ tablets and smartphones.

Statistics prove that the most successful online fundraising campaigns are those designed for portable devices–from 2-inch smartphone screens to 17-inch laptops. In this groundbreaking book, social media pioneer Heather Mansfield offers everything you need to know to conceptualize, build, and maintain a mobile and social fundraising strategy to dramatically increase donations. In Mobile for Good, Mansfield takes you step by step through the entire process. Learn how to:

• Master your mobile fundraising strategy
• Create a strategic plan flexible enough to handle changes in technology
• Design a website and emails that work on both mobile devices and computers
• Choose the best mobile and online tools based on your budget and your donor demographics
• Build a system that tracks, evaluates, and reports campaign results
• Maximize the potential of Facebook, Twitter, LinkedIn, and other sites

Whether your goal is to raise more funds online, launch a new program, or increase your capacity to maintain current operations, creating and executing a mobile and social media strategy is a small investment that packs a big punch. Apply the lessons of Mobile for Good, and your organization can and will raise more funds than ever.

ADVANCE PRAISE FOR MOBILE FOR GOOD:

“If I want to know what’s trending, research current best practices, or discover new tools relevant to nonprofit technology, Heather Mansfield’s blog Nonprofit Tech for Good and her books are always my top references. — Viviana Pagán-Muñiz, Digital Marketing Director, SOS Children’s Villages—USA

“Social Media for Social Good and her blog Nonprofit Tech for Good have been my primary resources for learning how to communicate Indian conservation issues on a global scale. Thanks to Heather Mansfield’s advice, we’ve been able to build an international brand from our tiny corner of the world.” — Vinay Datla, Director of Communications, Wildlife SOS—India

“Heather Mansfield’s @NonprofitOrgs online accounts have become my go-to resource for connecting with other nonprofits as well as staying informed with the latest trends in mobile and social media. Her insightful and practical advice helped WITNESS understand the need for transparency in our mobile and social media strategies.” — Marianna Moneymaker, Digital Engagement/Production Coordinator, WITNESS

“Heather Mansfield’s invaluable webinars and recommendations have helped us grow into one of the most effective social media users in the national aging advocacy network. We anticipate even greater growth in the future by applying the best practices offered in Mobile for Good.” — Pamela Tainter Causey, Director of Communications, National Committee to Preserve Social Security and Medicare

“Through a partnership with Heather Mansfield, we have been able to provide mobile and social media training to more than 500 NGOs throughout the Asia Pacific region. Her knowledge of mobile and social media best practices, her ability to tailor her presentations to address the different needs of NGOs in various countries, and her practical and well-thought-out strategies have made her trainings invaluable in our commitment to help build the technological capacity of NGOs.” — Clair Deevy, Citizenship Lead, Microsoft Citizenship Asia Pacific

Table of Contents

Part 1 Create and Implement A Mobile and Social Fundraising Strategy
Chapter 1 Nonprofit Technology and Fundraising
Chapter 2 Get Organized
Chapter 3 Websites
Chapter 4 Email Communications
Chapter 5 Online Fundraising
Chapter 6 Mobile Fundraising

Part 2 Create and Maintain A Mobile and Social Media Content Strategy
Chapter 7 Multichannel Communications and Fundraising
Chapter 8 Content Creation and Integration

Part 3 Using Mobile and Social Networks to Distribute Content
Chapter 9 Facebook
Chapter 10 Twitter
Chapter 11 Google+
Chapter 12 Linkedin
Chapter 13 Youtube
Chapter 14 Pinterest, Instagram, and Tumblr

Part 4 Mobile and Social Media Campaigns For The Advanced Nonprofit
Chapter 15 Real-Time Communications and Fundraising
Chapter 16 New Media Managers

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