Mobile Marketing: An Hour a Day

A step-by-step guide to successful mobile marketing strategies

Go from zero to sixty with this practical book that helps you craft and deploy mobile marketing strategies for everything from brand building to lead generation and sales. As part of the popular do-it-yourself, Hour A Day series, this new book is full of advice, practical tips, and step-by-step tactics you can put to use right away. Start leveraging location-based marketing via Foursquare and Yelp, see how to set up and manage mobile commerce, and try such technologies as QR codes, ambient communication (RFID and Bluetooth), mobile broadcasting, and more.

Take action now and mobile-loving customers will soon find you, thanks to these successful ideas and strategies from expert mobile marketers, Rachel Pasqua and Noah Elkin.

• Shows you step by step how to develop, implement, and measure a successful mobile marketing strategy
• Pares down a complex process into approachable, bite-sized tasks you can tackle in an hour a day
• Covers vital mobile marketing weapons like messaging, mobile websites, apps, and mobile advertising to help you achieve your goals
• Gets you up to speed on location-based marketing via Foursquare and Yelp, using mobile commerce, and leveraging technologies such as as QR codes, ambient communication (RFID and Bluetooth), and mobile broadcasting

Mobile Marketing: An Hour A Day is a must-have resource for marketers and advertisers who want a compelling mobile presence.

Table of Contents

Chapter 1: Map the Mobile Opportunity
Chapter 2: Week 1: Develop Your Mobile Strategy
Chapter 3: Week 2: Start Simple—SMS
Chapter 4: Week 3: Maximize Reach with Mobile Websites
Chapter 5: Week 4: Maximize Engagement with Mobile Apps
Chapter 6: Week 5: Promote Your Message with Mobile Advertising
Chapter 7: Week 6: Leverage the SoLoMo Nexus
Chapter 8: Week 7: Check Out M-Commerce
Chapter 9: Week 8: Drive Awareness with Ambient Media
Chapter 10: Chart the Future Forward
Appendix A: Research Firms
Appendix B: SMS Aggregators
Appendix C: Mobile Web Resources
Appendix D: Mobile App Resources
Appendix E: Mobile Ad Networks
Appendix F: Blogs, Online Publications, and Twitter Feeds
Appendix G: Conferences, Events, and Organizations