Motion Graphic Design: Applied History and Aesthetics, 2nd Edition

Improve the aesthetic and communication qualities of your motion graphics. Reach beyond technical craft skills with this multimedia examination of the essential elements of the art, which includes:
Foundation: Realize the artistic expression of pioneering artists from film, television, interactive media, and immersive environments as they combine the principles of painting, traditional graphic design, and the dynamic visual language of cinema.

Technique: Develop an understanding of motion literacy, kinetic images and type, and the pictorial and sequential aspects of composition and choreography. Principles are presented with contextual examples and suggested assignments to challenge you artistically.

Inspiration: Hone your design and communication techniques with a comparative study of world-renowned designers and state-of-the-art professional and student work presented on the accompanying DVD.

Process: Distill your own set of guidelines for planning and conceptualization, animating, compositing and sequencing motion graphics from informative case studies that illuminate how leading designers formulate ideas and solve problems.

• A color-packed survey of graphic and communication design principles and techniques
• An exploration of how leading designers formulate ideas, solve problems, and achieve artistic expression.
• A companion DVD showcasing the state-of-the-art motion graphics that challenge and inspire.

Table of Contents

PART I: Motion Graphics: A Perspective
Chapter 1 A Brief History of Motion Graphics
Chapter 2 Motion Graphics in Film and Television
Chapter 3 Motion Graphics in Interactive Media
Chapter 4 Motion Graphics in the Environment

PART II: Pictorial and Sequential Design
Chapter 5 Motion Literacy: Choreographing Movement
Chapter 6 Images, Live-Action, and Type
Chapter 7 The Pictorial Composition
Chapter 8 The Sequential Composition

PART III: Putting Motion Graphics Into Practice
Chapter 9 Conceptualization
Chapter 10 Animation Processes
Chapter 11 Motion Graphics Compositing
Chapter 12 Motion Graphics Sequencing