Neuro Design: Neuromarketing Insights to Boost Engagement and Profitability

Today, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts. Most big companies, including Procter & Gamble, Coca-Cola, Tesco and Google, now use neuroscience research and theories to optimise their digital content. Neuro Design opens up this new world of neuromarketing design theories and recommendations, and describes insights from the growing field of neuroaesthetics that will enable readers to enhance customer engagement with their website and boost profitability.

Table of Contents

Chapter 01 What is neuro design?
Chapter 02 Neuroaesthetics
Chapter 03 Processing fluency: how to make designs feel more intuitive
Chapter 04 How first impressions work
Chapter 05 Multisensory and emotional design
Chapter 06 Visual saliency maps
Chapter 07 Visual persuasion and behavioural economics
Chapter 08 Designing for screens
Chapter 09 Viral designs
Chapter 10 Designing presentation slides
Chapter 11 Conducting neuro design research
Chapter 12 Conclusion
Appendix: 61 neuro design principles