New Venture Creation: Entrepreneurship for the 21st Century, 10th Edition
- Length: 512 pages
- Edition: 10
- Language: English
- Publisher: McGraw-Hill Education
- Publication Date: 2015-01-27
- ISBN-10: 0077862481
- ISBN-13: 9780077862480
- Sales Rank: #499796 (See Top 100 Books)
Description
New Venture Creation: Entrepreneurship for the 21st Century is about the process of getting a new venture started, growing the venture, successfully harvesting it, and starting again. The book presents the substantial body of knowledge about the entrepreneurial process in a pragmatic way – through text, case studies, and hands-on exercises – to help readers compress their learning curves, reduce their ultimate risk and pain, and allow them to gain more from their subsequent entrepreneurial experiences.
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