Open Innovation: New Product Development Essentials from the PDMA

A clear, practical guide to implementing Open Innovation for new product development

Open Innovation: New Product Development Essentials from the PDMA is a comprehensive guide to the theory and practice of the Open Innovation method. Written by experts from the Product Development and Management Association, the book packages a collection of Open Innovation tools in a digestible and actionable format. Real-world case studies drawn from the authors’ own successes and failures illustrate the concepts presented, providing accurate representation of the opportunities and challenges of Open Innovation implementation. Key tools are presented with a focus on immediate applications for business, allowing NPD professionals to easily discern where this cutting edge development method can push innovation forward.

Open Innovation assumes that companies can and should use both internal and external ideas and paths to market, permeating the boundaries between firm and environment. Innovations transfer outward and inward through purchase, licensing, joint ventures, and spin-offs, allowing companies to expand beyond their own research and dramatically improve productivity through collaboration. PDMA Essentials provides practical guidance on exploiting the Open Innovation model to these ends, with clear guidance on all aspects of the new product development process. Topics include:

• Product platforming and idea competitions
• Customer immersion and interaction
• Collaborative product design and development
• Innovation networks, rewards, and incentives

Many practitioners charged with innovation have only a vague understanding of the specific tools available for Open Innovation, and how they might be applied. As the marketplace shifts dramatically to keep pace with changing consumer behaviors, remaining relevant increasingly means ramping up innovation processes. PDMA Essentials provides the tools NPD practitioners need to implement a leading innovation method, and drive continued growth.

Table of Contents

Part 1 Open Innovation in the Fuzzy Front End
Chapter 1 De-bottlenecking Open Innovation: Turning Patent‐Based Technology Network Analysis into Value
Chapter 2 Open Foresight Workshops for Opportunity Identification

Part 2 Open Innovationin the Development Stage
Chapter 3 Keeping Up with the Virtual Voice of the Customer—Social Media Applications in Product Innovation
Chapter 4 Prediction, Preference, and Idea Markets: How Corporations Can Use the Wisdom of Their Employees
Chapter 5 Catalyzing Tacit Knowledge Exchange with Visual Thinking Techniques to Achieve Productive Open Innovation Collaborations
Chapter 6 User Collaboration Through Private Online Communities

Part 3 Open Innovation with Universities
Chapter 7 Collaborative Innovation Across Industry-Academy and Functional Boundaries: How Companies Innovate with Interdisciplinary Faculty and Student Teams
Chapter 8 Open Innovation: A Framework for Collaborative Product Development between Industry and Universities

Part 4 Open Innovation for Really Big Initiatives
Chapter 9 Open Innovation as a Discovery Solution for Confronting the Extraordinary Challenge

Part 5 Best Practices and Advice for Open Innovation
Chapter 10 How to Work With Small Companies to Expand Your Open Innovation Capabilities
Chapter 11 Boosting Open Innovation by Leveraging Big Data
Chapter 12 American Productivity and Quality Center Best Practices Study: Using Open Innovation to Generate Ideas