Photography Business Secrets

Photography Business Secrets: The Savvy Photographer’s Guide to Sales, Marketing, and More

Give your photography business an edge with these professional insights

There are already more than 150,000 professional photographers in the U.S., according to Department of Labor statistics, and thousands of serious amateurs are continually seeking to become established. Whether yours is a new or long-standing photography business, you have plenty of competition. Lara White has collected the best advice from her popular photography business website, Photomint.com, into this guide for your reference. She covers establishing your brand, defining policies, setting prices, creating a marketing plan, networking, and a great deal more.

• Photography is a rapidly growing industry, placing both established and beginning photographers in tough competition for business
• Author Lara White runs a popular website teaching successful business strategies to photographers; this book collects and organizes valuable information to help newcomers get started and existing businesses grow
• Covers business fundamentals including establishing a brand, defining studio policies, setting pricing, creating a marketing plan, understanding your audience, networking, and effective social media marketing
• Provides proven tips for building a successful photography business

Photography Business Secrets is packed with advice that can help your photography business succeed and thrive, even in today’s economy.

Table of Contents

Section 1: Moving from a Hobby to a Business
Chapter 1: Photography as a Business
Chapter 2: Training and Experience
Chapter 3: Choosing Your Niche and Market

Section 2: Business Fundamentals
Chapter 4: Business Basics
Chapter 5: Accounting, Legal, and Insurance Concerns
Chapter 6: Your Brand
Chapter 7: Pricing and Products
Chapter 8: Clients and Customer Service
Chapter 9: Day-to-Day Operations
Chapter 10: Client Deliverables

Section 3: Sales and Growth
Chapter 11: Getting Sales
Chapter 12: Growing Your Business

Section 4: Marketing
Chapter 13: Understanding Your Clients
Chapter 14: Style
Chapter 15: The Value of Marketing
Chapter 16: Marketing Strategies