Practical Management Science, 4th Edition

Practical Management Science (with Essential Textbook Resources Printed Access Card)
Easy to understand and to the point, PRACTICAL MANAGEMENT SCIENCE uses an active-learning approach and realistic problems to help you understand and take advantage of the power of spreadsheet modeling. With real examples and problems drawn from finance, marketing, and operations research, you will easily come to see how management science applies to your chosen profession and how you can use it on the job. The authors emphasize modeling over algebraic formulations and memorization of particular models. The essentials resource website, whose access is available with every new book, includes links to the following add-ins: the Palisade Decision Tools Suite (@RISK, StatTools, PrecisionTree, TopRank, RISKOptimizer, NeuralTools, and Evolver); and SolverTable, which allows you to do sensitivity analysis. All of these add-ins have been revised for Excel 2010.

Table of Contents

Ch 1: Introduction to Modeling 1
Ch 2: Introduction to Spreadsheet Modeling 21
Ch 3: Introduction to Optimization Modeling 67
Ch 4: Linear Programming Models 133
Ch 5: Network Models 227
Ch 6: Optimization Models with Integer Variables 293
Ch 7: Nonlinear Optimization Models 353
Ch 8: Evolutionary Solver: An Alternative Optimization Procedure 421
Ch 9: Decision Making under Uncertainty 475
Ch 10: Introduction to Simulation Modeling 551
Ch 11: Simulation Models 621
Ch 12: Inventory Models 713
Ch 13: Queueing Models 773
Ch 14: Regression and Forecasting Models 841
Ch 15: Project Management 907
Ch 16: Multiobjective Decision Making 949