Predictive Analytics, Data Mining and Big Data: Myths, Misconceptions and Methods

This in-depth guide provides managers with a solid understanding of data and data trends, the opportunities that it can offer to businesses, and the dangers of these technologies. Written in an accessible style, Steven Finlay provides a contextual roadmap for developing solutions that deliver benefits to organizations.

Table of Contents

Chapter 1 Introduction
Chapter 2 Using Predictive Models
Chapter 3 Analytics, Organization And Culture
Chapter 4 The Value Of Data
Chapter 5 Ethics And Legislation
Chapter 6 Types Of Predictive Models
Chapter 7 The Predictive Analytics Process
Chapter 8 How To Build A Predictive Model
Chapter 9 Text Mining And Social Network Analysis
Chapter 10 Hardware, Software And All That Jazz
Appendix A. Glossary of Terms
Appendix B. Further Sources of Information
Appendix C. Lift Charts and Gain Charts