Principles of Marketing: A Value-Based Approach
- Length: 432 pages
- Edition: 2014
- Language: English
- Publisher: Palgrave
- Publication Date: 2013-12-03
- ISBN-10: 0230392709
- ISBN-13: 9780230392700
- Sales Rank: #12427605 (See Top 100 Books)
Description
An engaging, introductory textbook designed to help students develop an understanding of the basic principles of marketing and how they can be applied in practical settings to create superior value for customers.
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