Profitable Podcasting: Grow Your Business, Expand Your Platform, and Build a Nation of True Fans

The word is out: content marketing is king. But when nearly every business has a blog, it’s tough to stand out. The real secret is that there’s a much better tool for spreading influence and generating revenue—one with far less competition.

Podcasting offers rich opportunities, especially if you get in early and do it right. Based on the author’s experience building a $2 million venture from scratch, Profitable Podcasting lays out the precise formula for creating, launching, marketing and monetizing podcasts in any industry. Packed with priceless production help, software recommendations, web and social strategies, schedules, checklists, and examples, this indispensable guide explains exactly how to:

• Plan your podcast strategy
• Choose the ideal format for your show
• Be a great host
• Get the best guests
• Mastermind interview questions
• Record and edit interviews like a pro
• Navigate Libsyn, iTunes, Stitcher, and Sound Cloud with ease
• Maximize buzz for the launch
• Secure generous sponsorship
• Achieve top rankings fast
• Win fans
• And more

It’s true podcasting may take more technical knowledge than other marketing and sales efforts, but lucrative rewards await once you conquer the learning curve. Profitable Podcasting gets you to the payoff quickly and painlessly.

Table of Contents

Chapter 1: Overcome Your Biggest Obstacles to Success
Chapter 2: Take Your Vitals
Chapter 3: System Overview—Your Recipe for Success
Chapter 4: Grow Your Revenue
Chapter 5: Expand Your Platform
Chapter 6: Build Your Nation of True Fans
Chapter 7: Your Avatar, Dream 50, and My $2 Million Mistake
Chapter 8: Stage 1: Strategic Planning and Production Kickoff
Chapter 9: Stage 2: Guest Experience and Website Groundwork
Chapter 10: Stage 3: Audio Intros, Outros, and Design
Chapter 11: Stage 4: Social Media, Recording Software, and First Round of Guest Interviews
Chapter 12: Stage 5: Final Website Content and Show Notes
Chapter 13: Stage 6: Equipment, Software, and Editing Your Interviews
Chapter 14: Stage 7: Launch Strategy: How to Reach the Top of iTunes
Chapter 15: How to Be an Excellent Host
Chapter 16: How to Attract Sponsorships
Chapter 17: Getting It All Done: Recruit Rock Star Unpaid Interns