Public Relations: The Profession and the Practice, 4th Edition Front Cover

Public Relations: The Profession and the Practice, 4th Edition

  • Length: 432 pages
  • Edition: 4
  • Publisher:
  • Publication Date: 2011-06-15
  • ISBN-10: 0073512052
  • ISBN-13: 9780073512051
  • Sales Rank: #195656 (See Top 100 Books)
Description

Coverage of global markets, new technologies, multiculturalism, and the latest news about public relations in action make this dynamic text the cutting-edge choice for public relations courses. In a personal and jargon-free style, this text presents and explains the fundamental tools of public relations practice, providing a multi-disciplinary understanding of the emerging trends within the field, with spotlights on people and issues of interest to students.

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