Raising Creative Teams: Practical Leadership for an Emotional Business

There are a lot of books out there on how to be a creative professional. And a lot of schools where you can learn to be a creative professional. But let’s say you find success on your chosen path, and they put you in charge of other creative professionals. Nobody tells you what to do then.

Now they do.

This book is a step-by-step guide to leading creative teams. You’ll learn what a creative leader’s job is (helping your team be more successful) and what it’s not (telling people what to change about their work). How to have one-to-ones. What a one-to-one is in the first place. How to build creative culture. How to hire the right people. How to give feedback in a way that teams will listen. How to sell work. How to establish your creative vision. And most importantly, how to say thank you.

What You Will Learn

How to build relationships through one-to-ones

How to create opportunities for team members to be successful

How to build a culture that supports creativity

How to build and manage teams

How to give creative feedback

How to sell work

How to establish your creative vision and build your personal brand

Who This Book is For

New and aspiring leaders in creative fields such as advertising, design, production, and marketing, as well as experienced leaders looking to improve their skills.