Salesforce B2C Solution Architect’s Handbook: Design scalable and cohesive business-to-consumer experiences with Salesforce Customer 360

Master the skills you need as a Salesforce B2C Solution Architect to design an optimized business-to-consumer (B2C) solution across the Salesforce Customer 360 ecosystem, including B2C Commerce, Service Cloud, and Marketing Cloud

Key Features

• Create a unified view of the customer across Salesforce products and beyond
• Avoid inefficiencies and costly rework caused by poor architectural designs
• Prepare for the B2C Solution Architect exam and Salesforce certification with practical scenarios following Salesforce best practices

Book Description

A carefully designed Customer 360 solution spanning B2C Commerce, Marketing Cloud, and Service Cloud provides the foundation for a single view of the customer, unique insights, and transformational capabilities. There is currently a huge demand in the marketplace for professionals who understand how to leverage these components together. Salesforce B2C Solution Architect’s Handbook will help you understand the integration options and products that help you deliver value for organizations.

You’ll start by developing a solid understanding of the capabilities of each component in the Customer 360 ecosystem, their data models, and governance. As you progress, you’ll explore the role of a B2C solution architect in planning critical requirements and implementation sequences to avoid costly rework. The book will also guide you through the options for integrating products with the Salesforce ecosystem and demonstrate best practices for data modeling across Salesforce products and beyond. Once you have the core knowledge required to be a successful solution architect, you’ll learn about tools, techniques, and certification scenarios in preparation for the B2C Solution Architect exam.

By the end of this book, you’ll have the skills to design scalable, secure, and future-proof solutions supporting your customers’ critical business demands.

What you will learn

• Explore key Customer 360 products and their integration options
• Choose the optimum integration architecture to unify data and experiences
• Architect a single view of the customer to support service, marketing, and commerce
• Plan for critical requirements, design decisions, and implementation sequences to avoid sub-optimal solutions
• Integrate Customer 360 solutions into a single-source-of-truth solution such as a master data model
• Support business needs that require functionality from more than one component by orchestrating data and user flows

Who this book is for

This book is for B2C commerce architects, application architects, integration architects, and system architects familiar with one or more products within the Customer 360 suite who want to master B2C solutions. Enterprise architects, Salesforce architects, and CTO teams at Salesforce customer organizations looking to benefit from a unified solution will also find this book helpful. A general understanding of data integration, APIs, and connected systems, along with knowledge of the fundamentals of business-to-consumer (B2C) customer experiences is necessary to get the most out of this book.

Table of Contents

1. Demystifying Salesforce, Customer 360, and Digital 360
2. Supporting Your Customers with Service Cloud
3. Direct-to-Consumer Selling with Commerce Cloud B2C
4. Engaging Customers with Marketing Cloud
5. Salesforce Ecosystem – Building a Complete Solution
6. Role of a Solution Architect
7. Integration Architecture Options
8. Creating a 360° View of the Customer
9. Supporting Key Business Scenarios
10. Enterprise Integration Strategies
11. Exam Preparation Tools and Techniques