Salesforce Marketing Cloud For Dummies

Salesforce Marketing Cloud: Take your digital marketing on a journey!

Everything seems to be moving to the cloud these days—and digital marketing is no exception! Salesforce Marketing Cloud For Dummies guides you through the use of Salesforce’s exciting suite of cloud-based digital marketing solutions, which have the power to help you plan, personalize, and optimize your customers’ journey. Written by a leader of the Salesforce training and development team, Salesforce Marketing Cloud users will find essential information on using the suite of tools and tips and tricks that only an insider would be able to share. With easy-to-follow instructions, this guide helps you discover how to incorporate your data sets into the tools to create models, campaigns, and customer maps that enable you to create a positive experience for your customers.

As Salesforce.com’s multi-channel digital marketing platform, the Salesforce Marketing Cloud focuses on helping you manage one-on-one customer journeys. Leveraging a variety of features, this suite of tools offers email marketing, mobile marketing, social media marketing, content and messaging, predictive intelligence, and more. Your ability to navigate these features and functions will determine your digital marketing campaign’s success, so it’s critical that you make the most of this tool!

• Navigate and manage the Salesforce Marketing Cloud
• Define and understand your customers’ journeys—and how you fit into them
• Engage your customers across devices, ensuring consistent communication
• Use predictive data to optimize engagement

Salesforce Marketing Cloud For Dummies helps you make the most of your investment in the digital marketing world!

Table of Contents

Part 1: Getting Started
Chapter 1: Introducing the One-to-One Customer Journey
Chapter 2: Navigating Salesforce Marketing Cloud
Chapter 3: Administering Marketing Cloud
Chapter 4: Dashboard Tools

Part 2: Utilizing Data
Chapter 5: Identifying and Preparing Your Data
Chapter 6: Establishing Your Data Model

Part 3: Marketing Cloud Builders
Chapter 7: Content Builder
Chapter 8: Audience Builder and Contact Builder
Chapter 9: Analytics and Personalization Builder
Chapter 10: Journey Builder

Part 4: Marketing Cloud Studios
Chapter 11: Email Studio
Chapter 12: Mobile Studio
Chapter 13: Social Media Studio
Chapter 14: Advertising Studio
Chapter 15: Web Studio

Part 5: Mapping the Customer Journey
Chapter 16: Designing a Customer Journey
Chapter 17: Creating Your Customer Journeys

Part 6: The Part of Tens
Chapter 18: Ten Customer Journeys for Beginners
Chapter 19: Ten Secrets to a Successful Implementation
Chapter 20: Ten Bad Habits of Digital Marketers