Scientific American: Presenting Psychology, 2nd Edition

In this breakthrough student resource, two committed, tech-savvy professors, Deborah Licht and Misty Hull, combine years of research and teaching insights with the journalistic skill of science writer, Coco Ballantyne, who came to the project directly from Scientific American. Together, they have created an introductory psychology textbook and online learning and comprehension system that draws on written profiles and video interviews of 26 real people to help students better understand, remember, apply, and relate to psychology’s foundational concepts and ideas.

Beautifully designed, the printed text is filled with high-interest examples and features, including full-page infographics that help students understand and retain key concepts. Online, additional author-created resources, including scaffolded activities and adaptive quizzes, provide a seamless learning experience for students and a reliable assessment mechanism for instructors and programs.

This innovative collaboration between Worth Publishers and Scientific American reflects a commitment to engaging and educating all students, including those who sometimes seem difficult to engage—in the contemporary style of the world’s most respected science magazine.

Along with student engagement with the personal stories, Presenting Psychology 2e also aims to:

• Demonstrate that psychology is a science
• Help students see the “big picture”
• Provide high-quality accessible visuals that make a difference!
• Illustrate real-world applications
• Maintain a positive perspective of psychology
• Emphasize gender and cultural diversity
• Help dispel myths
• Provide quality assessments
• Create interactive, technology-based learning that appeals to students