Search Engine Optimization, 3rd Edition

Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing

Your visual, step-by-step guide to search engine optimization, from an Internet marketing expert

Techniques and best practices for search engine optimization are constantly evolving. This visual guide to SEO is fully updated with information on the latest and most effective ways to move your website up in the search engine rankings. Internet marketing guru Kristopher Jones, a frequent keynote speaker at interactive marketing conferences, explains all the key concepts in a visual format so you can see how they work and what to do. Learn about keyword generation, internal linking, URL structure, content creation, using social media, and more.

• More than 70 percent of businesses today have websites; search engine optimization is a vital factor in growing a business by gaining new customers while increasing business from existing customers
• This two-color book is the only guide to search engine optimization that is presented in a visual format
• Presents search engine marketing principles including keyword generation, on-site optimization involving website structure, internal linking, URL structure, content creation, off-site optimization, social media optimization and more
• Author is a popular keynote speaker and panelist at interactive marketing and technology conferences

Search Engine Optimization: Your visual blueprint for effective Internet marketing, Third Edition helps visual learners master and maximize SEO techniques.

Table of Contents

Chapter 1: Getting Started with Search-Engine Optimization
Chapter 2: Keyword Generation
Chapter 3: Creating Pages
Chapter 4: Basic Website Structure
Chapter 5: Advanced Website Structuring
Chapter 6: Creating Content
Chapter 7: Creating Communities
Chapter 8: Building Links
Chapter 9: Using Google Analytics
Chapter 10: Social Media Optimization
Chapter 11: Creating Pay-per-Click Campaigns
Chapter 12: Optimizing PPC Campaigns through Quality Score Optimization
Chapter 13: Optimizing for Other Search Engines
Chapter 14: Optimizing for Local Search
Chapter 15: Installing SEO Tools and Plug-ins