Search Engine Optimization All-in-One For Dummies, 2nd Edition

Ten minibooks cover all you need to know about search engine optimization

Search engine optimization (SEO) is an essential tool for getting a handle on web site promotional tactics and tools. With this complete reference, you’ll explore issues not covered anywhere else, including international SEO, how to optimize servers for SEO, and much more. Ten separate books join forces to provide you with a comprehensive, straightforward guide to the benefits, details, and tricks of SEO.

Coverage devotes time to topics such as keyword strategy, competitive positioning, SEO web design, search marketing, and more. You’ll also look at how search engines work and how to create content, link, optimize the foundations, and analyze results.

• Details the capabilities and benefits of search engine optimization (SEO) for gauging the success of online promotional tactics and tools
• Explains how search engines work, nuances of keyword strategy, how to deal with competitive positioning, and more
• Walks you through working with SEO web design, creating content, linking, optimizing the foundations, and analyzing results
• Touches on topics not covered anywhere else, including international SEO and optimizing servers for SEO

Search no further! This book is one-stop shopping for everything you need in order to start your engine and embrace the potential of SEO today.

Table of Contents

Book I: How Search Engines Work
Chapter 1: Putting Search Engines in Context
Chapter 2: Meeting the Search Engines
Chapter 3: Recognizing and Reading Search Results
Chapter 4: Getting Your Site in the Right Results
Chapter 5: Knowing What Drives Search Results
Chapter 6: Spam Issues: When Search Engines Get Fooled

Book II: Keyword Strategy
Chapter 1: Employing Keyword Research Techniques and Tools
Chapter 2: Selecting Keywords
Chapter 3: Exploiting Pay Per Click Lessons Learned
Chapter 4: Assigning Keywords to Pages
Chapter 5: Adding and Maintaining Keywords

Book III: Competitive Positioning
Chapter 1: Identifying Your Competitors
Chapter 2: Competitive Research Techniques and Tools
Chapter 3: Applying Collected Data

Book IV: SEO Web Design
Chapter 1: The Basics of SEO Web Design
Chapter 2: Building an SEO-Friendly Site
Chapter 3: Making Your Page Search Engine– Compatible
Chapter 4: Perfecting Navigation and Linking Techniques

Book V: Creating Content
Chapter 1: Selecting a Style for Your Audience
Chapter 2: Establishing Content Depth and Page Length
Chapter 3: Adding Keyword-Specific Content
Chapter 4: Dealing with Duplicate Content
Chapter 5: Adapting and Crediting Your Content

Book VI: Linking
Chapter 1: Employing Linking Strategies
Chapter 2: Obtaining Links
Chapter 3: Structuring Internal Links
Chapter 4: Vetting External Links
Chapter 5: Connecting with Social Networks

Book VII: Optimizing the Foundations
Chapter 1: Server Issues: Why Your Server Matters
Chapter 2: Domain Names: What Your URL Says about You
Chapter 3: Using Redirects for SEO
Chapter 4: Implementing 301 Redirects
Chapter 5: Watching Your Backend: Content Management System Troubles
Chapter 6: Solving SEO Roadblocks

Book VIII: Analyzing Results
Chapter 1: Employing Site Analytics
Chapter 2: Tracking Behavior with Web Analytics
Chapter 3: Mastering SEO Tools and Reports

Book IX: International SEO
Chapter 1: Discovering International Search Engines
Chapter 2: Tailoring Your Marketing Message for Asia
Chapter 3: Staking a Claim in Europe
Chapter 4: Getting Started in Latin America

Book X: Search Marketing
Chapter 1: Discovering Paid Search Marketing
Chapter 2: Using SEO to Build Your Brand
Chapter 3: Identifying and Reporting Spam

Appendix: The Value of Training
Making the Most of Industry Conferences
Picking the Right Training Courses
Training for Professionals
Getting Things Done for Do-It-Yourselfers