Search Engine Optimization For Dummies, 5th Edition

Increase your online ranking with this beginner guide to SEO!Search engine optimization (SEO) is an integral part of getting a site to rank high in the various search engines in order to attract potential customers. With this new edition of a bestseller, you?ll learn the ins and outs and best practices of successful SEO in order to make your website content more search-engine friendly so that it ranks higher among search engines and draws high-volume traffic.

• Covers search engine basics to help you get started
• Introduces new coverage on content marketing and reuse, new tracking tools, platform management, and reputation management
• Details ways to build search-engine friendly sites, register your site with directories and indexes, and use analysis tools to track results
• Explains how to use link popularity in order to boost rankings
• Zeroes in on advertising your site by using pay-per-click options

Search Engine Optimization For Dummies, 5th Edition is the fun and friendly place to start learning how to move your site to the top of the rankings.

Table of Contents

Part I: Search Engine Basics
Chapter 1: Surveying the Search Engine Landscape
Chapter 2: Search Results, Deconstructed
Chapter 3: Your One-Hour, Search Engine– Friendly Web Site Makeover
Chapter 4: Beating the Competition — Planning a Powerful Search Engine Strategy
Chapter 5: Making Your Site Useful and Visible

Part II: Building Search Engine– Friendly Sites
Chapter 6: Picking Powerful Keywords
Chapter 7: Creating Pages That Search Engines Love
Chapter 8: Avoiding Things That Search Engines Hate
Chapter 9: Dirty Deeds, Done Dirt Cheap
Chapter 10: Bulking Up Your Site — Competing with Content
Chapter 11: Finding Traffic Through Local-Search Marketing

Part III: Adding Your Site to the Indexes and Directories
Chapter 12: Getting Your Pages into the Search Engines
Chapter 13: Submitting to the Directories
Chapter 14: Product Search: Remember the Shopping Directories and Retailers

Part IV: After You’ve Submitted Your Site
Chapter 15: Using Link Popularity to Boost Your Position
Chapter 16: Finding Sites to Link to Yours
Chapter 17: Even More Great Places to Get Links
Chapter 18: Social Networking — Driven by Drivel
Chapter 19: Video: Putting Your Best Face Forward
Chapter 20: When Google Bites Back: A Guide to Catastrophe

Part V: The Part of Tens
Chapter 21: Ten Things to Know and Do When Picking an SEO Firm
Chapter 22: Ten-Plus Myths and Mistakes
Chapter 23: Ten-Plus Ways to Stay Updated
Chapter 24: Ten-Plus Useful Things to Know