Selling and Sales Management, 8th Edition Front Cover

Selling and Sales Management, 8th Edition

  • Length: 568 pages
  • Edition: 8
  • Publisher:
  • Publication Date: 2011-10-23
  • ISBN-10: 0273720651
  • ISBN-13: 9780273720652
  • Sales Rank: #3651815 (See Top 100 Books)

Selling and Sales Management 8/e is an essential resource for all marketing and management students and practitioners, in particular those with specific interests in the world of sales.

  • The text is split into five logical parts:
    1. Sales Perspective
    2. Sales Technique
    3. Sales Environment
    4. Sales Management
    5. Sales Control
  • This edition places emphasis on international aspects of selling and sales management making it essential reading for all students and practitioners with an interest in the world of sales
  • Topics covered include Sales strategies, Key account management, Sales forecasting and budgeting, and the role of selling in marketing.
To access the link, solve the captcha.