Selling Today: Creating Customer Value, 7th Canadian Edition
- Length: 501 pages
- Edition: 1
- Language: English
- Publisher: Pearson Canada
- Publication Date: 2015
- ISBN-10: 0133156850
- ISBN-13: 9780133156850
- Sales Rank: #6106435 (See Top 100 Books)
Description
The seventh Canadian edition of Selling Today describes what ramifications the information age has for the selling world and how sales professionals must cope with new issues arising from the information revolution with an ethical, customer-centred mindset.
The pivotal role of a partnering style of selling in today’s highly competitive business environment is a common theme throughout the seventh Canadian edition of Selling Today: Partnering to Create Value.
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