Sensory Marketing
- Length: 183 pages
- Edition: 1
- Language: English
- Publisher: Palgrave Macmillan
- Publication Date: 2009-06-15
- ISBN-10: 0230576575
- ISBN-13: 9780230576575
- Sales Rank: #3670148 (See Top 100 Books)
Description
The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals’ five senses at a deeper level than traditional marketing theories do.
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