Sensory Marketing Front Cover

Sensory Marketing

  • Length: 183 pages
  • Edition: 1
  • Publisher:
  • Publication Date: 2009-06-15
  • ISBN-10: 0230576575
  • ISBN-13: 9780230576575
  • Sales Rank: #3670148 (See Top 100 Books)
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The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals’ five senses at a deeper level than traditional marketing theories do.

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