Social Game Design: Monetization Methods and Mechanics

Social Game Design reveals what you need to know in order to create and monetize online social games. Using examples from successful game designs, you’ll learn what makes these games compelling, and why people will pay to play them. This book will inspire you to apply these principles in order to meet the challenges of this new space, creating original games that both delight players and generate profit. We’ll talk about different business models, how to acquire and keep players, how to sell virtual goods, and how to keep players coming back day after day.

Table of Contents

Chapter 1. Introduction
Chapter 2. What Is a Social Game?
Chapter 3. history of game monetization
Chapter 4. why create a social game?
Chapter 5. industry terms and metrics
Chapter 6. what is a social network?
Chapter 7. how to acquire, keep, and regain users
Chapter 8. monetization strategies
Chapter 9. virtual goods
Chapter 10. currency
Chapter 11. Conclusions