Social Media Commerce For Dummies

Capture customers and sales with social media commerce

Social media commerce is a booming industry. By using social networks in the context of e-commerce transactions, brands large and small are making their products more available and more convenient for customers. This one-of-a-kind guide introduces you to social media commerce and explains how you can use social media to provide better customer service, collect payments online, and build your customer base. Online marketing expert Marsha Collier helps you determine where you have the best opportunity to reach your market, which sites you should integrate with, and much more.

• Your customers are communicating with each other via social media; making purchasing opportunities available on social media sites adds convenience for your customer and opens up new sales opportunities
• This step-by-step guide explains social media commerce and shows what you can accomplish
• Helps you determine the sites where your business should have a presence
• Demonstrates how customers can help promote your brand as they recommend products and services to others on their social networks
• Author Marsha Collier is the undisputed expert on eBay and a recognized authority on social media marketing

Social Media Commerce For Dummies helps you offer your customers better service while giving them the opportunity to share information about your product with their social media contacts.

Table of Contents

Part I: Prepping for Social Media Commerce
Chapter 1: Social Media Commerce and Your Bottom Line
Chapter 2: Competing in the Social Media Realm
Chapter 3: Creating a Social Media Policy

Part II: Adapting Your Web Presence
Chapter 4: Passive Engagement: Creating a Social Persona through Your Website
Chapter 5: Active Engagement: Connecting Directly with Your Customers
Chapter 6: Claiming Your Space on Review Sites
Chapter 7: Knowing Where to Share Your Content

Part III: Casting for and Catching Customers
Chapter 8: Finding Your Customer on the Social Web
Chapter 9: Seizing the Social Media Conversation
Chapter 10: Cashing In: Doing Real Business Online
Chapter 11: Building Revenue through Links and Deals
Chapter 12: Making a Direct Hit with Mobile

Part IV: Supporting Your Social Media Commerce Efforts
Chapter 13: Handling Customer Service without Picking Up the Phone (Well, Almost)
Chapter 14: Monitoring Your Online Reputation
Chapter 15: Marketing in a Social Way: New Media Advertising
Chapter 16: Improving Productivity with Apps and Widgets

Part V: The Part of Tens
Chapter 17: Ten Ways to Build an Online Presence Now
Chapter 18: Ten Ways to Get Social Media Feedback