Social Media Engagement For Dummies

Social Media Engagement For Dummies (For Dummies (Business & Personal Finance))

Put “engage” front and center in your social media marketing engagement strategies!

When you focus on the engagement side of a social media marketing strategy, you’ll build and grow relationships with followers and customers, craft content just for them, analyze how they’re responding, and refocus and refresh your campaigns accordingly. This smart guide shows you how to do all that, and then some. From building trust to sparking conversation to using video and other tools, this creative book is a must read if you want to discover all that goes into the most important aspect of today’s social marketing.

• Helps you build and foster social media relationships with potential customers, fans, followers, and current customers
• Shows you how to spark actions, reactions, or interactions–and make things happen
• Explores the fundamentals, especially for do-it-yourself small-business owners and marketers
• Covers building trust and credibility, creating connections, encouraging sharing, using social networks to engage, using email marketing or SEO to engage, and much more

Social Media Engagement For Dummies will help you connect to followers, convert them to customers, turn them into evangelists for your company, and boost your bottom line!

Table of Contents

Part I: The Basics of Social Media Engagement
Chapter 1. Explaining the Why, Who, and How of Social Media Engagement
Chapter 2. Assessing the Impact of Social Media Engagement
Chapter 3. Discovering Social Media Engagement Tools

Part II: Exploring the Elements of Social Media Engagement
Chapter 4. Building Trust and Credibility
Chapter 5. Demonstrating Your Online Presence to Maximize Engagement
Chapter 6. Creating Connections
Chapter 7. Driving Interaction

Part III: Examining the Basic Engagement Tools
Chapter 8. E-mail, Forums, Blogs, and Websites
Chapter 9. Facebook
Chapter 10. Twitter

Part IV: Engaging Through Additional Social Channels
Chapter 11. Pinterest
Chapter 12. LinkedIn
Chapter 13. Google+
Chapter 14. Location-Based Services

Part V: Leveraging Audio and Video for Engagement
Chapter 15. Audio and Videocasting
Chapter 16. YouTube

Part VI: The Part of Tens
Chapter 17. Ten Social Media Engagement Mistakes to Avoid
Chapter 18. Ten Businesses That Excel at Social Media Engagement