Social Media Marketing All-in-One For Dummies, 2nd Edition

Learn the latest social media marketing techniques

Social media continues to evolve at breakneck speed, and the savvy marketer needs to keep up. This bestselling guide to social media marketing has been completely updated to cover the newest vehicles, including Groupon and Rue La La, location-based services like Foursquare, and new social networking sites like Google+ and Pinterest. Checklists, case studies, and examples will help you decide the best places to spend your marketing dollars, and you’ll learn about valuable social media tools and analytics methods that can help you assess the success of your efforts.

• A completely updated, all-in-one guide to social media marketing, a valuable way for businesses to reach current and new customers, assist customers with problems, and complete transactions
• Covers the latest sites and location-based services including Groupon, Rue La La, Foursquare, Google+, Pinterest, and more
• Minibooks examine the social media mix; tools and techniques; using content to grow your brand; Twitter, Facebook, Pinterest, and Google+ marketing; other sites; and how to measure results and build on success
• The perfect guidebook for the social media strategist, website manager, marketer, publicist, or anyone in charge of implementing and managing an organization’s social media strategy

Social Media Marketing All-in-One For Dummies, 2nd Edition helps you get the most from every minute and dollar you spend on marketing.

Table of Contents

Book I: The Social Media Mix 9
Chapter 1: Making the Business Case for Social Media 11
Chapter 2: Tallying the Bottom Line 37
Chapter 3: Plotting Your Social Media Marketing Strategy 59
Chapter 4: Managing Your Cybersocial Campaign 83

Book II: Cybersocial Tools 107
Chapter 1: Discovering Helpful Tech Tools 109
Chapter 2: Leveraging Search Engine Optimization (SEO) for Social Media 143
Chapter 3: Using Social Bookmarks, News, and Share Buttons 197

Book III: Blogs, Podcasts, and Video 221
Chapter 1: Growing Your Brand 223
Chapter 2: Building Your Blog 239
Chapter 3: Using Podcasts or Video in Your Content 259
Chapter 4: Sharing Images 273

Book IV: Twitter 281
Chapter 1: Using Twitter as a Marketing Tool 283
Chapter 2: Using Twitter as a Networking Tool 295
Chapter 3: Finding the Right Twitter Tools 309
Chapter 4: Supplementing Online Marketing Tools with Twitter 317
Chapter 5: Hosting Twitter Chats 325

Book V: Facebook 335
Chapter 1: Using Facebook as a Marketing Tool 337
Chapter 2: Creating and Sharing Content on Facebook 353
Chapter 3: Gaining Insights about Your Facebook Community 377
Chapter 4: Finding the Facebook Sweet Spot 383

Book VI: Google+ 389
Chapter 1: Leaping into Google+ 391
Chapter 2: Socializing in Circles409
Chapter 3: Building Community through Pluses, Shares, and Comments 419
Chapter 4: Hanging with Your Google+ Community433

Book VII: Pinterest 445
Chapter 1: Pinning Down Pinterest447
Chapter 2: Marketing with Pinterest 477
Chapter 3: Driving Sales with Pinterest 495

Book VIII: Other Social Media Marketing Sites 503
Chapter 1: Weighing the Business Benefits of Minor Social Sites 505
Chapter 2: Linking Up for B2B Success 517
Chapter 3: Maximizing Stratified Social Communities 537
Chapter 4: Geomarketing Services 557
Chapter 5: Attracting Customers with Daily Deal Coupons 573
Chapter 6: Social Gaming 589
Chapter 7: Making Social Media Mobile 597
Chapter 8: Multiplying Your Impact 615

Book IX: Measuring Results; Building on Success 647
Chapter 1: Delving into Data 649
Chapter 2: Analyzing Content-Sharing Metrics 669
Chapter 3: Analyzing Twitter Metrics 681
Chapter 4: Analyzing Facebook Metrics 687
Chapter 5: Measuring Minor Social Media 695
Chapter 6: Comparing Metrics from Different Marketing Techniques 707
Chapter 7: Making Decisions by the Numbers 727