Social Media Optimization For Dummies

Optimize, optimize, optimize to get the most out of your company’s social media presence

As it turns out, social media is good for a lot more than funny cat videos, memes, and sharing what you’re eating for lunch with the world. As the social media sphere continues to grow and be redefined, it’s more important than ever to arm yourself with the latest information on how you can use it to drive traffic to your website, raise awareness of your brand, and promote your products or services. If you’re a marketer who has asked yourself how you can possibly stay afloat in these newly chartered and oft overcrowded waters, Social Media Optimization For Dummies serves as your roadmap to smart marketing in the digital age.

So, what is Social Media Optimization (SMO), exactly? Well, it’s comprised of two closely related practices. First, SMO refers to a set of techniques in which social media is used to drive traffic to a website and create an interest in a product or service. Second, SMO concerns the optimization of the social media presence itself with the goal of building followers, increasing engagement, and, again, generating interest in a product or service. Each of these parts supports the other and, when the channels are managed efficiently, enhances the other’s effectiveness. In this plain English, easy-to-follow guide, you’ll quickly discover how to apply SMO practices to your marketing plan to accomplish those goals.

• Integrate social media into your website
• Drive traffic to your website
• Build followers and generate a buzz
• Increase engagement with customers

From integrating social media into your website to building your social media presence to everything in between, Social Media Optimization For Dummies points your business toward success.

Table of Contents

Part I: Getting Started with Social Media Optimization
Chapter 1: Building the Foundations of Social Media Optimization
Chapter 2: SMO Is the New SEO
Chapter 3: Starting Your SMO Journey

Part II: The Push and Pull of SMO
Chapter 4: Driving Traffic to Your Website
Chapter 5: Widening Your Reach
Chapter 6: Raising Awareness of Your Social Media Presence

Part III: Leveraging Social Media with Your Website
Chapter 7: Integrating Social Media Tools
Chapter 8: Inspiring User Engagement
Chapter 9: Implementing Social Media Standards and Protocols

Part IV: Mastering Practical SMO
Chapter 10: Promoting Your Content
Chapter 11: Using SMO to Sell Products or Services
Chapter 12: Enriching Events with Social Media
Chapter 13: Building Your Brand and Establishing Expertise
Chapter 14: Managing Reputation
Chapter 15: Creating a Crisis Management Resource

Part V: Building Your Social Media Presence
Chapter 16: Integrating SMO into Your Workflow
Chapter 17: Finding Your Followers
Chapter 18: Tapping Into the Vox Populi
Chapter 19: Tracking Progress and Measuring Success

Part VI: The Part of Tens
Chapter 20: Ten Rules of Social Media Optimization
Chapter 21: Ten Tools for Managing Your Social Media Presence