Strategic Analytics and SAS: Using Aggregate Data to Drive Organizational Initiatives

Use aggregate data to answer high-level business questions!

Data miners, data scientists, analytic managers, and analysts who work in all industries will find the insights in Randy Collica’s Strategic Analytics and SAS: Using Aggregate Data to Drive Organizational Initiatives invaluable in their work. This book shows you how to use your existing data at aggregate levels to answer high-level business questions. Written in a detailed, step-by-step format, the multi-industry use cases begin with a high-level question that a C-level executive might ask. Collica then progresses through the steps to perform the analysis, including many tables and screenshots to guide you along the way. He then ends each use case with the solution to the high-level question. Topics covered include logistic analysis, models developed from surveys, survival analysis, confidence intervals, text mining and analysis, visual analytics, hypothesis tests, and size and magnitude of analytic effects. Connect the dots between detailed data on your customers and the high-level business goals of your organization with Strategic Analytics and SAS!

Table of Contents

Chapter 1: Setting the Stage for Customer Strategic Analytics
Chapter 2: Use Case 1: Loyalty Analytics via Promoter Surveys
Chapter 3: Use Case 2: Revenue Risk as a Customer Event
Chapter 4: Use Case 3: Health Care Adverse Events
Chapter 5: Envisioning Strategic Analytics