Strategic Management: Concepts

Combining quality and user-friendliness with rigor and relevance, Frank T. Rothaermel synthesizes theory, empirical research, and practical applications in a breakthrough new text designed to prepare students for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century. This new textbook, written with a single, strong voice, weaves together classic and cutting-edge theory with in-chapter cases and strategy highlights, to teach students how companies gain and sustain competitive advantage. OneBook…OneVoice…OneVision

Table of Contents

Part 1 Strategy Analysis
Chapter 1 What Is Strategy And Why Is It Important?
Chapter 2 The Strategic Management Process
Chapter 3 External Analysis: Industry Structure, Competitive Forces, And Strategic Groups
Chapter 4 Internal Analysis: Resources, Capabilities, And Activities
Chapter 5 Competitive Advantage And Firm Performance

Part 2 Strategy Formulation
Chapter 6 Business Strategy: Differentiation, Cost Leadership, And Integration
Chapter 7 Business Strategy: Innovation And Strategic Entrepreneurship
Chapter 8 Corporate Strategy: Vertical Integration And Diversification
Chapter 9 Corporate Strategy: Acquisitions, Alliances, And Networks
Chapter 10 Global Strategy: Competing Around The World

Part 3 Strategy Implementation
Chapter 11 Organizational Design: Structure, Culture, And Control
Chapter 12 Corporate Governance, Business Ethics, And Strategic Leadership

Part 4 Minicases
How To Conduct A Case Analysis