Managing Customer Experience and Relationships: A Strategic Framework, 4th Edition
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- Publication Date: 2022-04-26
Marketing of Consumer Financial Products: Insights From Service Marketing
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- Publication Date: 2023-02-21
Big Data Marketing Strategies for Superior Customer Experience
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- Publication Date: 2023-04-17
Scaling Customer Success: Building the Customer Success Center of Excellence
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Epic Content Marketing, 2nd Edition: Break Through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web
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- Publication Date: 2023-02-27
Digital Customer Experience Engineering: Strategies for Creating Effective Digital Experiences
- Length: 150 pages
- Publication Date: 2021-08-26
What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics
- Length: 300 pages
- Publication Date: 2021-05-11
Building a StoryBrand: Clarify Your Message So Customers Will Listen
- Length: 240 pages
- Publication Date: 2017-10-10
Artificial Intelligence for Customer Relationship Management: Solving Customer Problems
- Length: 482 pages
- Publication Date: 2021-01-31
Customer Data and Privacy: The Insights You Need from Harvard Business Review
- Length: 176 pages
- Publication Date: 2020-09-22