Teach Yourself VISUALLY Search Engine Optimization

The perfect guide to help visual learners maximize website discoverability

Whether promoting yourself, your business, or your hobbies and interest, you want your website or blog to appear near the top when your customers search. Search engine optimization, or SEO, is increasingly essential to businesses. This full-color, step-by-step guide demonstrates key SEO concepts and practices in an easy-to-follow visual format. Learn how to set up your website and what to implement to help your business or product make a great showing in search results.

• Helps visual learners understand and practice important SEO concepts
• Uses full-color, step-by-step tasks to teach the elements of SEO
• Provides information you can quickly and easily implement to enhance your site’s search engine rankings
• Demonstrates how to make your site attractive to casual web surfers as well as to the algorithms and spiders used by Google and other search engines

Teach Yourself VISUALLY SEO will demystify search engine optimization, helping you boost search engine rankings and improve the visibility of your website.

Note: Per the Penguin Policy 2.0 update, some of the tasks in Chapter 6 may present a risk to Google page rank. Please read the latest policy update from Google to know fully what will work best for increasing and maintaining Google Page Rank

Table of Contents

Chapter 1. Understanding the SEO Process
Chapter 2. Preparing Your Website for SEO
Chapter 3. Building an SEO Friendly Website
Chapter 4. Mastering Keywords
Chapter 5. Building On-Page SEO
Chapter 6. Building Off-Page SEO
Chapter 7. Working with Content
Chapter 8. Working with Google Analytics
Chapter 9. Using Search Engine Webmaster Tools
Chapter 10. Working with Social Media and SEO
Chapter 11. Working with AdWords
Chapter 12. Applying SEO to WordPress Blogs
Chapter 13. Monetizing Your Website
Chapter 14. Building and Managing an SEO Team